King Lear Vision Essays - King Lear, Edmund, Cordelia, Goneril, Lear

King Lear Vision In Shakespeare's tragedy, King Lear, a prominent reoccuring theme is vision and it's relovence. The characters, Lear and Gloucester are Shakespeare's principal means of portraying this theme. Although Lear can physically see, he is blind in the sense that he lacks insight, understanding, and direction. In contrast, Gloucester becomes physically blind but gains the type of vision that Lear lacks. It is evident from these two characters that clear vision is not derived solely from physical sight. Lear's failure to understand this is the principal cause of his demise, while Gloucester learns to achieve clear vision, and avoids a fate similar to Lear's. Throughout most of the play, Lear's vision is clouded by his lack of insight. Since he cannot see into other people's personalities, he can never identify them for who they truly are. When Lear is angered by Cordelia, Kent tries to reason with Lear, who is too stubborn to remain open-minded. Lear responds to Kent's opposition with, "Out of my sight!" to which Kent responds, "See better, Lear, and let me still remain" (I.i.160). Here, Lear is saying he never wants to see Kent again, but he could never truly see him for who he was. Kent was only trying to do what was best for Lear, but Lear could not see that. Kent's vision is not clouded, as is Lear's, and he knows that he can remain near Lear as long as he hides behind his mask. Lear's visual perception is so superficial that the merely the garments and simple disguise that Kent wears easily dupe him. Lear cannot really see Kent. He only learns of Kent's noble and honest character just prior to his death, when his vision is cleared. By this time, however, it is too late for an honest relationship to be saved. Lear's vision is also worsened by his lack of direction in life, and his poor foresight, his inability to predict the consequences of his actions. He cannot look far enough into the future to see the consequences of his actions. This, in addition to his lack of insight into other people, condemns his relationship with his most beloved daughter, Cordelia. When Lear asks his daughters who loves him most, he already thinks that Cordelia has the most love for him. However, when Cordelia says, "I love your Majesty/According to my bond, no more nor less" (I.i.94-95), Lear cannot see what these words really mean. Goneril and Regan are only putting on an act. They do not truly love Lear as much as they should. When Cordelia says these words, she has seen her sisters' facades, and she does not want to associate her true love with their false love. Lear, however, is fooled by Goneril and Regan into thinking that they love him, while Cordelia does not. Kent, who has sufficient insight, is able to see through the dialogue and knows that Cordelia is the only daughter who actually loves Lear. He tries to convince Lear of this, saying, "Answer my life my judgment, / Thy youngest daughter does not love thee least" (I.i.153-154). Lear, however, lacks the insight that Kent has. He only sees what is on the surface, and cannot understand the deeper intentions of the daughters' speeches. As his anger grows from the argument, his foresight diminishes, as he becomes increasingly rash and narrow-minded. When Lear disowns Cordelia, he says, "we/Have no such daughter, nor shall ever see/That face of hers again" (I.i.264-266). He cannot see far enough into the future to understand the consequences of this action. Ironically, he later discovers that Cordelia is the only daughter he wants to see, asking her to "forget and forgive" (IV.vii.85). By this time, he has finally started to gain some direction, and his vision is cleared, but it is too late for his life to be saved. His lack of precognition had condemned him from the beginning. Lear depicts Shakespeare's theme of clear vision by demonstrating that physical sight does not guarantee clear sight. Gloucester depicts this theme by demonstrating clear vision, despite the total lack of physical sight. Before scratching his eyes out, Gloucester's vision was much like Lear's. He could not see what was really going on around him. Instead, he only saw what was presented to him on the surface. When Edmund shows him the letter that is supposedly from Edgar, it takes very little convincing for Gloucester to believe it. As soon as Edmund mentions that Edgar could be plotting against him, Gloucester calls him an "Abhorred villain, unnatural, detested,

Rational thinking essays

Rational thinking essays The Change in Rational Thinking Before 1750 The idea of rational thinking has been debated ever since the beginning of human existence. As humans we base what we think on what we know, during the 1600's if a person was black than they must have been inferior. This thinking seemed "rational" to the people of this period because they didn't know any better. The concept of rationality throughout time has always been a matter of perspective. If you are taught from birth that black people are inferior and grow-up with this idea in your head than you have no other basis for how you perceive someone with a skin color other than yourself. If we think about it, before 1650 belief was all that was needed when there was an argument about religion. People listened to what the Pope had to say because he was thought to be an extenuation of God, and whatever he preached was obviously true. Today we look at that behavior and laugh, if even half of the rationalism that was applied 350 years ago was applied today in some religions, no one would enter into them. It is good to know that through research by men like Aristotle, who determined that the earth is round, someone like Copernicus can learn that the earth is not only orbiting like the stars but it is orbiting the biggest planet the sun. But this knowledge came with a price; the Pope who was believed infallible did not approve of any of these radical nee findings, everything that these men were saying went right against the beliefs of the Catholic Church. A couple of hundred years earlier this new thinking would have had a lot harder time getting off the ground because there was no fast, economical way to spread the information. That was until the invention of the printing press, now the Pope had to deal with the problem that these ideas could be printed and distributed in a fast manner. With society now having the ability to gain access to new information, people began to q ...

ACT High School Codes and Test Center Codes

ACT High School Codes and Test Center Codes SAT / ACT Prep Online Guides and Tips When you register for your ACT, you have to submit codes for your high school and test center, the location where you're going to take your ACT. The codes make it easier for ACT to keep track of the high school and test center of everyone who takes the exam. If you enter the wrong high school code, your school may not get your score report. If you select the wrong test center, you may not be able to take the ACT at your preferred test center location. In this article, I'll let you know how to look up ACT high school and test center codes and advise you how to use them properly. How to Enter Codes During Online Registration High School Codes When registering, you can search for your high school code by entering the state, name, and city of your high school. Just click on your high school when you get the results, and your high school code will be automatically entered. Test Center Codes You can search for test centers in your area and then select the location where you want to take the test. After you select your test center, the test center code will be entered. How to Look Up ACT Codes High School Codes You can also look up ACT codes for your high school on the ACT website. You can search by the name of your high school. If you can't find your school, try using these tips given by the ACT: Try abbreviations (example: JFK or John F Kennedy). Do not use punctuation. Try only one word first. Use "sch" for schools. If you search by state or city, your results will be listed alphabetically. Alternate Codes If you're homeschooled, your code is 969-999. If you have or will earn a GED certificate, your high school code is 960-000. Test Center Codes Also, you can look up ACT codes for test centers on the ACT website. From this site, you can find test center codes and a list of dates the ACT will be offered at a specific test center. Here are some of my results after searching for test centers in Los Angeles, California. The earlier you register, the more likely you are to be able to take the ACT at the test center of your choice. You can also find test center information for international test-takers on the ACT website. Advice for Ensuring Your Codes Are Correct If you select your high school and test center while registering, make sure the codes on your admission ticket are correct. You can double-check the codes by looking them up on the ACT website. If you do manually enter your codes during registration, make sure you've entered the right codes and that the codes you've entered correspond with your high school and test center. Make sure your codes are correct. What's Next? If you're taking the ACT soon, learn how to beat procrastination in your ACT prep. Also, learn the 15 ACT tips and tricks to improve your score. Finally, if you're planning on or considering taking the ACT in the future, find out exactly how long you should study for the ACT. Want to improve your ACT score by 4+ points? Download our free guide to the top 5 strategies you need in your prep to improve your ACT score dramatically. Have friends who also need help with test prep? Share this article! Tweet Justin Berkman About the Author Justin has extensive experience teaching SAT prep and guiding high school students through the college admissions and selection process. He is firmly committed to improving equity in education and helping students to reach their educational goals. Justin received an athletic scholarship for gymnastics at Stanford University and graduated with a BA in American Studies. Get Free Guides to Boost Your SAT/ACT Get FREE EXCLUSIVE insider tips on how to ACE THE SAT/ACT. 100% Privacy. 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United Healthcare Essay Example | Topics and Well Written Essays - 1000 words

United Healthcare - Essay Example United Healthcare has developed various programs that will help in providing consumers of all ages and gender with health services. The programs include AmeriChoice, OptumHealth, and Ingenix (UHG, 2009). AmeriChoice is a program that the organization has developed to help low-income families to access health care at an affordable price. This program enables low-income families to pay for health services using any means that fits their economic well-being (Gray, Lowery, & Benz, 2013). This development will enhance low-income earners to access health services in the organization in the next decade. The institution has also developed a program known as OptumHealth that helps employees who have health needs. This initiative educates the employees and it helps them to overcome chronic diseases (Miles, 2012). This program will enable all organizations to enroll their workers in the initiative to improve their health. A report by the United Healthcare organization indicates that at least 10,000 baby boomers turn 65 on a daily basis (UHG, 209). This has motivated the organization to develop a program known as Ovations, which helps individuals who are above 50 years to get the health care that they deserve. This initiative helps the aging members of the society to determine and access the health services that fit their personal needs. The organization is also entering into partnerships with shopping centers and stores to increase access to health services. These partnerships enable the company to open branches in the shopping centers (Showalter, 2012). This will ensure that citizens access health education and services almost at their doorstep in the next decade and beyond this time. Â  

What do Investors Look for in a Business Plan Dos and Donts in a Thesis

What do Investors Look for in a Business Plan Dos and Donts in a Business Plan - Thesis Example This analysis supports the entrepreneur in his decision on what to do next in the process of execution. Thus planning reveals whether it is justifiable to continue with the venture or abandon it. This makes business plans one of the most widely regarded aspects of pre-startup planning (Honig & Karlsson, 2004). The value of planning cannot be questioned because most investors wish to see a business plan first which helps them decided whether to invest or not (Mason & Stark, 2004). However, entrepreneurs, being young and inexperienced, are unable to define their businesses in line with the business plans. The poor business plans that they draw up do not reflect their business objectives. Because of the lack of knowledge and information the business plans do not reflect the mission, objectives, plan of action and financial projections in a manner to attract investors. These challenges lead to greater issues and may even lead to abandoning of projects. They may realize that lack of planning is the cause but by this time they have ended burning up valuable resources such as time and money. A business plan defines how the venture is expected to operate in the current environment. A business plan is essential for both internal and external purposes. Entrepreneurs may have brilliant ideas to start a new venture. They may also have the resources to implement their ideas. However, unless the ideas and plans are compiled together it could soon become confusing for the entrepreneurs as well. Planning is an opportunity evaluation and is important for an entrepreneur who is faced with the decision to enter the market. Therefore, a business plan is absolutely necessary to start a new venture, to attract investors and more importantly, to make the entrepreneurs aware of what they expect to achieve from their business activities. Awe (2006) refers to the Webster definition of an entrepreneur and describes it as â€Å"one who organizes, manages and assumes the risks of

My Journey through Essay Example for Free

My Journey through Essay Interviewing my son’s preschool teacher, Ms. Contreras, was a wonderful experience. I learned so much about the field and I was able to connect understand her as not only an educator but as a person; as the type of person who does well in this career field. Ms. Contreras is a California state preschool teacher and has been for 20 years. She holds an AA and a BS in Early Childhood Development and loves her job very much, and has decided to stay at the preschool level until she retires. Like any educator, she believes that it is important for parents to be involved with their children’s education. She encourages parents to come and volunteer whenever they are able, and has monthly parent meeting so that the parents are up to date with what is going on in the class room. To Ms. Contreras, the most important thing about being an early childhood educator is that you are an advocate; and advocate for children and their education. That you have and need to understand that children are all different and unique and they all deserve to be in a preschool program no matter what their income or background. Her favorite thing about being a teacher is the innocence of the children at this age; she loves how pure the minds are of her students are. She wishes she can change the fact that preschool is only three hours long, but with state funding so low, that is all she is able to do, and less assessing. She feels that is keeps her from understanding her students and attending to what they need help in. Family is very important to Ms. Contreras so when she had her children, she knew that she needed a career that will work around her children, thus leading her to pick the field in education. She loved the idea of being a break as her children were on break, home when their home at school when they’re at school is how she put it. While conducting the interview, I sensed a vibe that she truly loves what she does and care very much about her students. And as one of the parent volunteers in her class, I can see it when a student randomly give her hugs, or in their eyes as they walk in the door on a Monday morning from what seems like a long weekend without her. One thing that I learned about the professional field of early childhood education from this interview is that you really have to love and understand children to be in the profession. Patience is a big part of this job when you have 24 to 30 preschool all needing your undivided attention. I learned that you need to understand your individual students in order to help them succeed and do your job to the best you can. Having a job in this profession may be hard at times, especially when you have so many students but at the end of the day, if it is truly made for you, the job can be very rewarding. Technology is a big trend now, in not only in the early childhood education field, but in education period. There are many pros and cons about applying technology to the early childhood classroom. Technology today, consists of TV, computers, video games, and now smart phones and wireless tablets. â€Å"Technology’s long-term history includes everything from primitive hewn-rock weapons to wood pencils to drone aircraft and smart phones.† (Estes, 2012) It is no secret that almost every house now has a computer and probably access to the internet, so many young children might be exposed to one or more of these even before preschool starts. The question is whether impacts the education of young children, and I believe that it does. Technology impacts the education of young children in many ways and I believe that technology should be applied to the early childhood classroom. In the preschool and kindergarten ages, technology needs to be developmentally appropriate. Once these technological activities are developmentally appropriate â€Å" technology-supported activities can be justified by a constructivist philosophy because engagement, active learning, creativity, and social interaction are all part of what goes on in the classroom† (Estes, 2012) Activities such as using the computer and its accessories such as the keyboard and mouse can improve fine motor skills by pushing keys and moving the mouse around. â€Å"These fine-motor movements also hone eye-hand coordination, and that’ll pay off for years to come as your little one learns to catch a ball, use scissors, or put together a tricky puzzle.† (Folds, 1999) This type of technology will be used in the future of each child and will be beneficial to the early childhood classroom, not only for the future but for their development. There are many concerns about the effects of technology for the little ones and to be honest I at one point I thought the same. In our text, many parents agree that it is insane to believe that a tablet app or an iPhone app can better teach a child to read or teach them math. (Estes, 2012) An when it come to video games, many believe that it isolates and can be one of the causes of another trend, childhood obesity. In my personal opinion, technology has come a long way and there will always be an opposing side. Video games, although may never be used in the classroom, do have some benefits to young children. Some video games can teach kids strategy and with video game consoles such as the new Nintendo Wii, force you to get up and move your body in order to play the game. By getting up and moving your body you are exercising. For different grade levels I think different teaching approaches are more appropriate. For the younger grades such as preschool and kindergarten I think the creative curriculum approach is more appropriate. This is the grade that I wish to teach. Having several interest areas or stations throughout the classroom will stimulate the minds of the students into wanting to learn, through play. This is the set up at my son’s preschool and it does seem to work very well with this age group. His classroom is small but he has a block section, library, home living area, an area for puzzle solving, computer play, and tables where the students can make art and a table to play with clay and play dough and eat lunch and snacks. Children age four or younger lack the capacity to sit still for long periods of time so having many options for them to self learn is always great. Children at this age learn through play and I think that the creative curriculum approach is perfect for this age group. I do believe that preschool aged students will benefit from direct instruction, but a limited amount. Maybe a little lecture time before class to discuss small topics such as counting to ten, or practicing letters but all through song, or to lay out the schedule for the day. Songs tend to catch the attention on the younger kids, plus song is easier for kids to remember, especially those who learn more through music. There are many different beliefs about how to properly teach a young child. These beliefs go way back to before we were even a country. In my opinion, Children need hands-on experiences that are linked to more than one sense to learn. They need to feel, do, see, (Piaget’s sensorimotor stage) etc. They should be taught concepts in more than one way (multiple intelligences), and it should be fun. Children should not be made to participate in direct instruction lessons. They should have a choice on whether or not they want to participate and be rewarded for positive behavior. Learning should be play based and overall fun. Early childhood education starts before the young child enters the classroom, it starts from the time the child is born, and many believe that it starts even in the womb. It is then that a young child begins to learn and see the world. Jean Piaget believes and I agree that cognitive development occurs in stages. The first stage is known as the sensorimotor stage and is a blend between a child’s motor skills and improvements to the understanding of their senses. (Estes, 2012) This stage takes place from birth to about age two. The second stage of Piaget’s cognitive development is the preoperational stage. During this stage, usually 18 months to two years, children begin to use symbolic gestures or movements to link to words. (Estes, 2012) In the classroom, I will encourage my students to use their five senses and motor skills to learn about the world around them. In the early childhood classroom, play takes up a big part of the day. According to many early childhood philosophers and educators, children learn through play. Not only is play beneficial to the classroom but to the child’s overall health. Erick Erikson believed that play helped individuals cope with a traumatic or emotional past. In my classroom, there will be centers and they will all be play based. Different type of playing will take place at each center, by doing this I hope to encourage children to play freely and be themselves but also helping them as individuals. Because each child is different, I think that concepts should be taught in many different ways. According to Howard Gardiner, there are seven different intelligences; linguistic, logical-mathematic, musical, bodily-kinesthetic, spatial, interpersonal, and intrapersonal. One child’s strength will be in logical-mathematical, for example, and another child’s strength in musical. As an early childhood educator I will teach concepts in many different ways to ensure my students are grasping the information provided and having fun with it. Lastly, I think that children need to be rewarded and praised often. I feel like it encourages them to continue to do well. American psychologist, B.F. Skinner, called this operant conditioning. The idea behind this theory is basically that if one changes their behavior they are indeed learning. (Estes, 2012)The theory is simple, if you are doing something good, you will be rewarded. For example, in my classroom I will do this by rewarding with stickers or treats after lunch time. I see myself in the near future substituting at my son’s school district. Although I cannot teach yet I will be able to sub once I finish a couple more core classes. After I do obtain my degree in Early Childhood Education, I plan on becoming a preschool teacher. I have wanted a job working with kids for as long as I can remember and being a mom I feel like being a teacher will work great around my family life, as I am able to be available to my son as much as possible. I currently live in California, where school funding is low and has been low for a while especially for education. Because of this I think that I will need to start off my career working in or for another preschool program for better financial stability. It has been a dream for me to also become a special education teacher, so I am hoping to go back to school once I have been a preschool teacher for a couple of years and start my journey toward that field. I hear that early childhood special education is a wonderful and rewarding field as well. I think at the end of the day, I want to do something that I love and something that I am confident in. Something that I will be happy to wake up to and look forward to every day and working with kids is just that. References Estes, L. K. (2012). Pathways to teaching young children: An introduction to early childhood education. San Diego, CA: Bridgepoint Education, Inc. Folds, D. V. (1999, Feb 22). Technology for Toddlers. PR Newswire , 1.

Death of a Salesman, by Arthur Miller Essay -- Death of a Salesman Ess

Death of A Salesman, written by Arthur Miller, is a play based on the turmoil within an average American family. Miller wrote Death of A Salesman easily showcasing the elements of drama. I was easily able to follow the plot, identify with his characters, and picture the setting. The main theme of the plot seemed to be Willy reaching for the "American Dream". Financial success, business success, outwardly perfect family, revered by your peers, and in general respected by all. Early on in the play two things are evident to the reader; Willy's questionable mental status, and his tumultuous relationship with his sons. Willy is apparently suffering from some sort of mental or emotional issues. These issues are causing him to conversations with his brother Ben, who has already passed away, and re-play past events in his mind. At times, Willy speaks aloud to his brother and even when re-living moments with Biff. Biff and Willy are obviously harboring ill feelings towards one another, but neither are willing to bring the reason into light. In Act II we discover Biff had discovered his father was having an extra-marital affair. Biff, already distraught over not graduating, was crushed. He idolized his father and could not believe he would do this to his mother. To spite his father, Biff did not finish school and Willy took this as spitting on him. Through the years the resentment grew to the point they had a non-existent relationship. Willy's relationship with his sons is a contributing point to both the plot and characterization. It seems neither one has lived up to the dreams he has for them. I believe he wanted to live through them and actually have them fulfill his dreams for himself. Since his ... ... Miller managed to create a play where his audience could truly feel emotion for the characters. Miller had wanted Willy's life to be held within a dream of possibility and for Willy to embrace his world of illusion (Bigsby 319). I feel he was able to do this with his wonderful ability to help the reader become emerged in the plot. His characterization made his characters seem tangible. The music and lighting descriptions helped to make the scene come alive. Works Cited Bigsby, C. W. E. â€Å"Death of a Salesman.† Arthur Miller: A Critical Study. New York: Cambridge UP, 2005. 100-123. Foll, Scott. "Conflict and Meaning" 2000 Web. http://aliscot.com/ensenanza/1302/conflict.htm Miller, Arthur. "Death of a Salesman." 1949. The Norton Anthology of American Literature. 8th ed. Vol. E. New York: W.W. Norton &ump;, 2012. 238-303. Print.

Cult Activities and Psychological Manipulation

Cult Activities and Psychological Manipulation Cultic activity is all around us and we don’t even know it. People around the world are being psychologically manipulated (brain washed) in these cults and they are not even aware of the control that someone has over them. As I checked out the links on the Ex-Cult Resource Center Website I found some very interesting information as well as the different types of cults, some religious and some not religious. It is sad that manipulation would be associated with religion, but it’s happening every day. There are three kinds of cults. They are secular, religious and universal. The secular definition of a cult is all that is involved in worship, ritual, emotion, liturgy and attitude. This definition actually denotes what we call denominations and sects and would make all religious movements a cult. The Christian definition is any group which deviates from Biblical, orthodox, historical Christianity. e i. They deny the Deity of Christ; His physical resurrection; His personal and physical return to earth and salvation by FAITH alone. The universal definition is any group which has a pyramid type, authoritarian leadership structure with all teaching and guidance coming from the person/persons at the top. The group will claim to be the only way to God; Nirvana; Paradise; Ultimate Reality; Full Potential, Way to Happiness and will use thought reformor mind control techniques to gain control and keep their members. Although all cults are bad, the universal cult is the one that you see in movies and the one that I believe to be the worst. This is really where the mind control comes in. A person is no longer themselves or in control of their own lives. People are stripped of their individuality, their intimacy with others, their finances, how they spend their time, and they have no free will. Because of these abuses, the individual’s personality changes to where they are not even recognized by relatives, they seem paranoid, they lose their identity, they can’t socialize outside the group and their world views are altered to which they see the world through their leader’s eyes. It is very scary to think about the fact that a person can have such control over someone’s life that they are no longer themselves. As I looked at the ICSA website, I see that it collects and disseminates information through periodicals and Web sites, conducts and encourages research, maintains an information phone line, and runs workshops and conferences. Some family members don’t know where to begin to save their loved ones who are in these cults, but there is place that offers helpful solutions to save loved ones from the cultic society. The International Cultic Studies Association (ICSA) is a global network of people concerned about psychological manipulation and abuse in cultic groups, alternative movements, and other environments. ICSA consists of and responds to the needs of people interested in cults, new religious movements, and other environments. In order to help affected families and individuals, enhance the skills of helping professionals, and forewarn those who might become involved in harmful group situations, ICSA collects and disseminates information through periodicals and Web sites, conducts and encourages research, maintains an information phone line, and runs workshops and conferences. Other resources include local meetings, special lectures, seminars, an e-library with more than 25,000 documents, personalized assistance perspectives on how to evaluate and use information to deal effectively with problems related to cultic groups, offer support for cultic studies research, and there are opportunities to network with families and former members of cults and related groups. It is wonderful that these resources are available to families who need to save their family members. This is a great website with helpful information. It is good to know that there is help out there for people who need it. References Identifying a Cult. Retrieved from http://www. ex-cult. org on May 20, 2011. International Cultic Studies Association. Retrieved from http://www. csj. org on May 20, 2011.

Cloud Computing Industry Analysis

Report – 2012 Cloud Computing Industry Analysis Submitted ByRomi Narang (197) Suryadeep Gumber(212) Rajesh Anuragi (196) Smith Rakesh (194) Neha Chavan(221) Neha Agrawal (224) Chandrika Gailot(229) 1/10/2012 Contents 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. Cloud Computing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 WHAT ARE THE NECESSITIES OF CLOUD COMPUTING? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 What are the needs of PaaS, IaaS, SaaS (Cloud Families)? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 Pricing Models †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 PESTLE Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 11 Technological Infrastructure required for Cloud Computing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 17 Cloud Computing – Drivers Vs Inhibitors †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦. 8 Global cloud computing market size& Future growth †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 22 CLOUD COMPUTING AFFECTING FIRM BOUNDARY †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 25 Web 2. 0 and Cloud Computing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 31 Porter’s 5 Forces Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 35 1. Cloud ComputingCloud computing refers t o the provision of computing resources like computing power, applications, computing infrastructure and business processes in manner that is scalable as per requirement and can be shared in order to gain economies of scale. These provisions are delivered as a service over the internet (or any other electronic network) and the service can be accessed by the end users via a computing device. The data and application related information relevant to the end users business/personal needs is stored on remote servers.The term ‘cloud’ is used for the abstraction of the complex network infrastructure that is used for providing the service. [1] Figure 1. Logical Diagram for Cloud Computing: [2] Office building analogy for cloud[4] A more effective way to explain the concept of cloud computing is to compare it with an office building. An office building can accommodate multiple companies belonging to different types of industries. Although some companies can go for privately manag ed maintenance/servicing of their own office, it will be extremely economical and cost effective for all companies to go for shared services that are used by all.These will mostly comprise of some essential and fundamental utility services. Likewise, Cloud computing enables sharing of the computing resources, management of which by a single company could be taxing and uneconomical. The flexibility, immediate availability and cost effectiveness of the maintenance, hardware and platform development offered by cloud computing can be compared with the electricity coming out of every wall of an office building, the underlying technical aspects being abstracted from the user. Figure 2: Cloud computing compared to shared office space[4]Players in the Cloud computing world: [1] Vendors: Provide applications and enabling technology, infrastructure, hardware, and integration. Partners: Collaborate with the vendors and provide support services to customers. Business Leaders: Either use or eval uate various types of cloud computing offerings. Types of Cloud computing services:[3] Private Cloud: The cloud is owned by a particular customer with the required infrastructure and technology residing either on-site or off-site. This type of service is costly but provides better security.Public Cloud: The cloud is owned by a large organization or company specializing in cloud computing services. The cloud can be rented for use to anyone willing to pay for it. It is the cheapest type of cloud computing service but because of its public nature it is deemed to be less secure. Hybrid Cloud: It consists of multiple private and public clouds. 2. WHAT ARE THE NECESSITIES OF CLOUD COMPUTING? 1. Information Technology penetrated in day to day life very fast With the starting of Internet era, most of the people and majority companies in the world became dependent on the services you could get to with a click of the mouse.The best example may be the free email (Gmail/Yahoo mail), the chat te chnology (Yahoo Messenger), Social Networking websites (YouTube, Facebook, Twitter). One can’t imagine life without them. That’s where the cloud was born. You need cloud data centers to run that stuff. 2. Cheaper source of Technology One may look for quality or ease of access but in the end the main thing that’s at the top of everybody’s mind is the economy. Cloud data centers are fundamentally different because they are built for very large user numbers and for a particular focus. Traditional data centers cannot compete on cost.In fact it’s no competition on the cost front. 3. Go Green In the scenario where environment is one of the biggest concerns, cloud computing seems as a perfect option as there is no paper etc required. The data is saved over internet as digital signals. Nowadays digitization of everything is becoming a trend among all top multinational companies. 4. The never ending and always expanding data The data is ever increasing and it probably always will. It seems to grow at about 60% a year and it doesn’t pause for breath. It won’t stop, even if you cry at it.But like old email, you never access most of the data and at the same time you also don’t want to delete it. So saving it all in the cloud makes sense clearly. 5. Unlimited Access This is almost impossible to stop users accessing anything they want on the Internet. One may be able to blacklist some web sites (adult sites etc) but one can’t want to prevent users from finding useful capabilities on the Internet. And those are cloud apps by any definition. There’s a wealth of it and it’s a boon to us. 6. No need for continuous software development Cloud computing is the best way of software development.There was always two types of software development; the mission critical stuff that gives us business traction, and the rest. We need not to worry for it. It’s the competition that drives the software developm ent and thus making it cost effective. 7. Emergence of cloud computing as an ecosystem The cloud computing has created an environment and hence various companies and developers create applications that support this environment, just like Google which is no more a website but an ecosystem. [4] 3. What are the needs of PaaS, IaaS, SaaS (Cloud Families)? PaaS: What is it? [5]The way of renting hardware, operating systems, storage and network capacity over the Internet is called PaaS(Platform as a Service). It allows the customer to rent virtualized servers and associated services for running existing applications or developing and testing new ones. Features:[8] 1. All the services needed in the process of making an application like developing, testing, deploying, hosting and maintaining applications is integrated into the same platform. 2. It is very user friendly as different user interfaces can be easily created using various web tools available in PaaS. . Various users can simultane ously use the same application process because of it’s â€Å"tenant architecture† feature. 4. It is used for billing and subscription management. 5. Integration can be done via common standards with web services and databases. 6. It has built in feature to handle load balancing and failover. Revenue: Figure 3[9] Players: Amazon, IBM, Microsoft, Rightscale, Wipro, Adobe, Oracle, Vmware, TCS, Sales Force, Google, VirtuStream, NetMagic. Which industry can use it and why? [11] Telecommunications industry can use PaaS.With the advent of 3G and popularity of Mobile VAS, PaaS products like Flypp that enable telcos with faster go-to market applications and reduce risk and operational overheads are predicted to see increased adoption. SaaS: What it is? [5] The model in which applications are hosted by a vendor or service provider and made available to customers over a network, typically the Internet is known as SaaS (Software as a Service) Features[8] 1. 2. 3. 4. It is used in commercial applications for accessing web It has a central hub for software management It uses the star network model for oftware delivery It has a feature called â€Å"application programming interface† which is used to link different softwares 5. Time to time upgradation of software and recovery of system patches is not required to be monitored by the SaaS users. Revenue Figure 4[9] Players: IBM, Microsoft, Synage, Wipro, Oracle, Vmware, TCS, Salesforce, Google, VirtuStream, NetMagic. Which industry can use it and why? [11] Healthcare industry can use SaaS. With medical tourism flourishing, India is slowly becoming a haven for healthcare services.Healthcare industry is also advancing its IT platforms to touch the global standards. This industry’s key worry of system consolidation can be addressed by SaaS solutions. Iaas: What it is? [7] A model in which an organization outsources the equipment used to support operations, including storage, hardware, servers and netwo rking components is called IaaS (Infrastructure as a Service). The service provider owns the equipment and is responsible for housing, running and maintaining it. The client has no obligations and he only pays on a per-use basis. Features:[8] 1.Dynamic scaling can be done 2. It allows access to multiple users on single hardware 3. It is based on the model of utility pricing and hence has a variable cost 4. Resources are distributed as a service. Revenue Figure 5[10] Players: Amazon, Go Grid, Wolf Frameowrks, Microsoft, Rightscale, Wipro, Oracle, Vmware, TCS, Google, IBM, Net Magic, Reliance Data Centre. Which industry can use it and why? [11] Government and public sector can use IaaS. With current e-governance initiatives driving on a PPP model, immense investments are being made on the IT infrastructure front.For projects like Aadhaar, the UIDAI is contemplating on the adoption of a cost-effective cloud based model that can provide effective and scalable processing of large databas es. 4. Pricing Models Elastic pricing or Pay-as-you-Use model Elastic pricing model is a model that incurs less wastage and lower costs as under this system customers are charged based as per their usage and consumption of a service. As the users are keenly aware of the cost of doing business and consuming a resource (since it’s coming from their pockets) therefore the awareness of cost and selective usage is quite prominent.When to use it? 1. When there is Unpredictability of resources . 2. When there is limitation of budget. Fixed or Subscription based pricing The simplest pricing option where the customer organization is billed on a fixed monthly basis is known as fixed pricing. The consumer is billed the same amount every month without consideration for actual usage. When to use it? 1. When requirements are well defined. 2. When more control over the budget is required. 3. When it is required to use the cloud for a longer periods. Spot pricing for cloud It is a new concep t in cloud computing, where market forces will decide the pot pricing model i. e. , when the demand of computing and storage resources is higher than the price of services will be higher and vice-versa. Cloud chargeback Customers are charged on the basis of usage. Benefits of this model are: 1. 2. 3. 4. Resource utilization can become more visible. Forecasting, budgeting and capacity planning can be facilitated. It encourages the use of new emerging technologies. It facilitates justification and allocation of cost to their stakeholders and business units. Adoption of cloud computing models in India Findings on the basis of survey done by E&Y recently: 1. 2. 3. 4.Annual contract based modelling is mostly opted by large enterprises. Resource based usage model is adopted by SMB segment in majority. Potential customers are not satisfied with single pricing model. Pricing structures offered by vendors should be easy to understand, transparent and cost efficient. Figure 6 [61] 5. PESTLE A nalysis Figure 7 Political Regulations Even with Internet’s rise to the Horizon, it took many years for policy makers to set up common norms and procedures regarding the internet’s usage. With the current popularity of cloud computing policy makers are more proactive in addressing technological changes.Regulations are still at a very nascent stage for Cloud computing: There are various government policies involved in that need to be incorporated by vendors to successfully implement cloud. There are various issues like security, privacy, location and ownership of data, that hinder the growth of cloud computing. Some vendors like Amazon Web Services have addressed certain issues by deploying local infrastructure in main markets (US and EU). [12] Government projects Cloud computing has the potential to provide good level government service deliveries to the people despite the government agencies suffering from resource constraints.US government has an estimate to spend al most USD 20 billion on cloud computing related products. Figure 8[13] The federal government has a complete cloud related strategy that can be described below. ? Develop a decision framework that can be used to migrate services to cloud ? Find the services that can be migrated to Cloud and their time frames ? Calculate the resources required to move the services to cloud. Figure 9[13] Economic Various multinational companies have reduced their IT spending in lieu of the economic slowdown that has hit the economy hard. JP Morgan recently cut their IT spending. 14] Cloud computing helps cut costs in following ways ? By lowering opportunity cost of running technology. When it comes to technology only 20% of the time and effort goes into running technology which is where all the value lies. By using Cloud computing the 80-20 can be reversed as time required to manage the OS and hardware gets considerably reduced. ? Capital expenditure shifts to operating expenditure. Figure 10[15] ? Ren ewed focus on core activities With the movement from traditional operation to cloud, A company gets a lot of time focus on its core activities. Recently, Netflix moved on to the Amazon Cloud service (AWS EC2).Social Figure 11[18] Internet has been the most disruptive social phenomenon of the past couple of decades and has found its use in both professional and personal activities. The number of internet users is close to 2. 23 billion[18] and growing. Figure 12[12] Internet users Since cloud being an internet based technology its adoption has a greater probability. The future generation will no doubt be connected through the internet for both personal and professional lives. Social media has grown from strength to strength and now even companies are focused towards the use of social networking to find opportunities for their growth.Technical Technology has taken great strides over the last 2 decades and IT infrastructure and service sharing has become a great source of growth for so me companies. With high speed of internet, low connectivity issues, higher security standards and modularization of environments, it has become easier to implement cloud. Figure 13[12] IBM IT Transformation Roadmap The IBM IT transformation road map suggests how the IT has transformed over the years and it is headed straight towards the adoption of cloud computing on a major level. LEGAL There is currently no legal framework designed for the adoption on cloud computing.There are local regulations on free flow of information between countries. Figure 14[16] There are a few questions that are raised by the law structure when cloud is being implemented. 1. Who is the controller? 2. Which law is applicable 3. Transfer outside the country? The future of legal policies appear uncertain and they can easily keep a lid on growth of cloud computing Environmental IT contributes 2% of the world’s CO2 emissions in the world which is the same as the Airline industry[12]. Other than CO2 emi ssion IT produces 2 million tones of electric waste as well.Cloud Computing is one of the ways to reduce the environmental impact of IT industry. Most of the electric waste would become obsolete with the evolution of cloud computing. Figure 15[17] Total PESTLE Impact Diagram Figure 16[12] 6. Technological Infrastructure required for Cloud Computing Following Infrastructure is needed for Cloud computing: 1) 2) 3) 4) Computing Infrastructure Network Infrastructure Storage Infrastructure Linking Infrastructure a. Linking to Network b. Linking to Storage Depending upon the service required (IaaS or PaaS or SaaS), these infrastructure elements can be owned by the client or the Cloud service provider.As per the CIO. com article are as follows: [1] , there are seven important aspects of any cloud infrastructure, these 1) Heterogeneous System Support Other than leveraging the latest software and hardware systems, the cloud infrastructure should also be compatible with the legacy and traditi onal systems of the organization and should also support the existing infrastructure. 2) Service Management In order to make the cloud offering successful, the cloud service should be able to provide proper resource (e. g. CPU cycle or storage etc) guarantees, transparent metering rules of the service and proper billing cycles.Also, the service should be able to be managed and deployed easily and quickly. 3) Dynamic Workload and Resource Management For providing truly on demand and virtualized services, it is important for any cloud infrastructure to manage the resources and workload as per the required service level agreement to the consumer. And hence in case of peak load, prioritize resources in order to be highly efficient and performance driven. 4) Reliability, Availability and Security Reliability, Availability and Security are important aspects of any service, whether it is provided through cloud or through the traditional model.Hence any cloud infrastructure should provide a smooth transition to the cloud service without compromising on any of these aspects of the system. 5) Integration with Data Management tools It is possible that cloud computing management solutions do not fully take the place of the traditional systems and data centers. Hence the cloud infrastructure should be able to integrate with these out of the box systems and data centers to provide a hassle free service to the clients. 6) Visibility and Reporting An important feature of the cloud service is the ‘pay as per-use’ facility.Hence to fully achieve this objective, the cloud infrastructure should support detailed levels of visibility and reporting regarding the usage, service level agreements, compliances, system and network performances, billing schedules etc. 7) Administrator, Developer and End User Interface Most Cloud infrastructures provide user interfaces and portals to hide the cloud service complexities from the end user and in a way also provide the ability to manage these cloud services in a simple yet comprehensive way. [19] 7. Cloud Computing – Drivers Vs Inhibitors Inhibitors for Cloud ComputingA report published by IBM [20] (IBM Academy of Technology, Thought Leadership White Paper, October 2010) based on the survey conducted on 110 Cloud implementation Projects, revealed that the major concerns for implementing Cloud were issues involving security, lack of perceived value proposition by the customers, lack of standardization and lack of funding for implementation. Some of the other factors include- complexity concerns, lack of skills, concerns about reliability and availability of cloud, technical immaturity etc. Figure 17 Source: IBM Academy of Technology, Thought Leadership White Paper, October 2010 [20]Security [20] Security is one of the major concerns specially in public cloud implementations. Most customers are worried about the privacy and integrity of their data. The concerns may increase even more if the cloud is sh ared among other customers, who may be your competitors. Hence according to the IBM survey most companies are interested in implementing the private cloud (instead of going for the public Cloud). Standardization [20] As Cloud Computing is an emerging technology, the processes and implementations are not yet standardized.Each of the Cloud implementers provides their own solutions. There are no industry wide standards yet developed for Cloud computing. Hence this lack of hardware requirements, software, operating system and processes act as an inhibitor for implementing cloud. Value Proposition [20] Implementation of Cloud is much easier if value which it provides in terms of meeting the business requirements and cost benefits can be explained to the customer. Hence lack of tools and models that assist the customers to calculate the return on investment and value proposition pose a deterrent in cloud implementation.Complexity and Integration [20] Most customers today run a host of app lications including numerous legacy tools. Customers are looking integrated solution for all their applications from the cloud providers. Hence the doubts over integrating all solutions and also reducing complexity are one of the concerns of the customers in implementing cloud. According to Keane White paper [21] on â€Å"Cloud Computing – Clear thinking about its risks, benefits and success factors† impediments to cloud Adoption are as follows: 1) 2) 3) 4) 5) Security Privacy / Compliance Immaturity of vendors / Offerings Risk Mitigation Legacy ApplicationsDrivers for Cloud Computing BENEFITS [20] The study conducted by IBM based on 110 Cloud implementations revealed following results: ? ? ? Around 80% of clients acknowledge benefits in sharing of IT resources through highly virtualized infrastructure by implementing cloud. Around 60% achieved ease-of-use through self service with rapid delivery. Taking about public clouds specifically ? ? ? Ease-of-use is 85% (as com pared to 60% overall by both public and private cloud users) 68% benefit from pay-as-you-go Charging model 63% benefit from Internet / Web based CloudFigure 18 Source: IBM Academy of Technology, Thought Leadership White Paper, October 2010 [20] According to Keane White paper [21] on â€Å"Cloud Computing – Clear thinking about its risks, benefits and success factors† benefits of Cloud solution are as follows: 1) 2) 3) 4) 5) 6) Cost Capability / Scalability More Green Organization Agility Collaboration Focus According Deloitte report on â€Å"Cloud Computing – Forecasting Change – Market overview and Perspective† [22] Figure 19 Source: Deloitte Report on Cloud Computing – Forecasting Change – Market overview and Perspective [22]Deloitte’s perspective on perceived and real impact of cloud Inhibitors [22] Figure 20 Source: Deloitte Report on Cloud Computing – Forecasting Change – Market overview and Perspective [22] 8. Global cloud computing market size& Future growth According to the report called â€Å"Sizing the Cloud† of independent research firm Forrester Research the global cloud computing market would fetch the $241 billion by 2020[1] as compared to $40. 7 billion in 2010. It could be possible cause of rapidly growing of cloud computing services.Figure 21 According to this report, Software-as-a-service(SaaS) would have a significant share in the total revenue. This segment would offer more opportunity growth than any other segments. The SaaS would have the leading position in the Cloud Computing market by holding the $92. 8 billion by 2016[23]. According to IDC by 2015[24] nearly 24% of the software purchaseswould be service enabled software. SaaS delivery will have the share of around 13. 1% of worldwide software revenue and 14. 4% for applications. Global Corporate Mobile SaaS Market will be at $1. billion in 2011 and will grow to $3. 7 billion by 2016 with Compound annual growt h rate of 25. 8% according to latest Strategy Analytics Wireless Enterprise Strategies. It will be possible by integration of business application on smartphones, tablets and other wireless devices[25]. Deloitte has estimated that cloud based usage will replace 2. 34% of IT spending in 2014 and further it will rise to 14. 49% in 2020[26]. Figure 22[26] Cisco’s Global Cloud Index forecasted that the transition of workloads from traditional data centres to cloud data centres will exceed in 2014.This year would be the crucial year when workloads through cloud data centres (51%) would be higher than the traditional data centres (49%) for the first time. If this trend would be continued then cloud workloads would be dominating to the traditional work load by 2015. The Compound annual growth rate expected to be at 22% during 2010-15[27]. Fig 23[27] According to Gartner, Insurance industry would have a higher rate of cloud adoption (34%) compared to their enterprise counterparts (27 %) in the Small & Medium Business (SMB) category. Fig 24[28] Complete analysis of Cloud Computing in Asia [8]Fig 25[30] Indian Market In terms of market size, Indian market holds only $990 million compared to global market $ 109 billion7. It is predicted that India would be having market of $3-4 billion by 20157according to Zinnov Management Consulting. On the other hand Nasscom and Deloitte consulting estimated that Indian market would be worth of $16 billion by 20207. It is also estimated that India would have a huge potential growth in future cause of millions of Small & Medium Business who are not able to afford to invest in the expensive business software solutions.Vishnu Bhatt, head of cloud services at Infosys says that, â€Å"About 60 per cent of enterprise workloads will be on the cloud in five years, from the current nonexistent levels†. Four different types of market opportunity are there in the India. Roughly 25 per cent of the Indian market is in â€Å"private c loud† business cause of security reasons. Other three opportunities lies in the â€Å"public cloud† as Saas, PaaS, & in Iaas. Independent software vendors (ISVs) like†Infosys, Wipro etc. † are the middle players who serve to small clients from the big players like Microsoft and Salesforce.The entire cost is borne by the end users, on an average the ISVs make around 20-30 per cent of the total revenue. Around 3000 ISVs are there in India and nearly 1000 of them have tied up with the Microsoft and Salesforce. So we can say Indian cloud market mostly depend on the ISVs[29]. 9. CLOUD COMPUTING AFFECTING FIRM BOUNDARY Start-ups Cloud computing reduces initial investments of the start-ups by reducing capital investment in a data center. In cloud computing the infrastructure for data storage is provided by the cloud providers which help start-ups in reducing their investment.Cloud computing does not eliminate the development cost but helps start-up companies to foc us on their core competency without hiring people with expertise. Cloud computing also helps different software companies (start-ups) to expand their offering by partnerships with big firms (exa-IBM). [32, 33] Due to this lowered capital cost the companies were able to prove their products on less initial capital. . In 2011, 1339 companies received a total of US $5. 8bn in first-time financing (an increase of 7% in capital raised and an inc of 19. % in deal numbers, compared with the same period in 2010). The data shows that Venture capitals are taking interest in investing on these small amounts since the risk is low. This helps the entrepreneurs in cracking more deals as supported by data. [34] SMB’s Cloud computing will help SME’s in modeling their business. Since it is cost effective, now companies are targeting these small and medium size businesses. These firms were not able to implement ERP due to high cost and lack of IT infrastructure. Now due to cost cut of t he infrastructure they can use cloud for their business. iON will enhance India’s global competitiveness by giving 35 million Indian SMBs access to world-class, simple-to-use and scalable technology tools. SMBs can use the power of iON to build their business advantage and compete on the global stage,† said N Chandrasekaran, chief executive officer and managing director, TCS, and chief architect, iON, in a statement. [35] The table below shows the share of small & medium businesses in different countries. In India Tata Consultancy Service is targeting $1 billion revenue from these small and medium businesses firm [36] over five years.Figure 26[37] A survey taken from Zoomerang (in April 2011) for small and medium businesses has shown that 77% of the small and medium businesses are not using cloud computing for their businesses and 52% of them will use cost effective IT management and maintenance sources. Figure 27 [39] A report published by Microsoft has shown that ther e is high potential for cloud adoption in SMBs. As per the report the number of companies with between 11 and 25 employees will potentially double till next wave.In 101 – 250 employee segment 33% companies will adopt cloud in the next wave. [38] Figure 28[38] Cost effectiveness of cloud computing will help startups and SMB’s in adopting it ,which in turn will help them in making their process efficient and as the result â€Å"SMBs will be able to challenge big businesses†. [40] Venture Capital Investment The diagram below shows the growth of public cloud and its comparison with the overall IT. The public cloud services are growing strongly with a rate of 18%, which is a positive sign for the companies providing cloud services. 42] This growth is also attracting the Venture Capitalist. Currently, not much of the investment is done on this sector and there is a strong chance of investment. [43] Figure 29[42] Venture capital is also affected by government regulatio ns. A report published by Josh Learner shows the impact of copyright policy changes on Venture capital investment in cloud computing companies. The data provided in the table in Appendix A has shown the investment of venture [41] capital quarter wise for cloud service firms in U. S. A. Figure 30[41]The figure below shows the ratio of investment in cloud computing companies to investment in all IT companies. A drastic change can be seen in the graph after the copyright policy changes. [10] Figure 31[41] A survey taken in 2012 by Deloitte regarding global trends in venture capital shows the confidence level of investors of different countries in different industries. The first graph shows the confidence level of venture capital investment sector wise and the second graph shows the confidence level of respondent’s country in cloud computing. 44] Figure 32[44] Figure 33[44] According to the article of NASSCOM Deloitte â€Å"Deconstructing the cloud – The new growth fronti er for Indian IT – BPO sector† cloud computing will affect by making (below points are directly taken from the article) [40] Lines blur between consumer and enterprise IT – Initially innovation was driven by enterprises but now trends have been changed and innovations are driven by customer segment also e. g. blogging, social networking and cloud is fast helping merge this divide between consumer and enterprise. IT drives arket-facing differentiation for businesses – Cloud will be a net positive impact on existing service lines while opening up new â€Å"product† opportunities Cloud have a net positive impact on existing service line revenues, though traditional IS outsourcing and testing service providers will have to re-invent existing models Uptake will vary across industries because of different drivers and barriers Cloud will alter the industry landscape – commoditization of IT through cloud computing will reduce entry barrier bringing s ome new breed competitors.Partnerships and alliances will be key to succeed in the Cloud ecosystem [40] 10. Web 2. 0 and Cloud Computing Web 2. 0 and Cloud computing have changed the way we develop, deploy and use computer applications. The World Wide Web had seen a transition from traditional publishing model to the new collaborative information creation model. [45] Web 2. 0 uses network as a platform for sharing information, creating content, & making a virtual community, in contrast to the websites where users can simply read the text (passive viewing of content). Web 2. includes some of the most widely known and used applications blogs, social networking sites, YouTube, wikis, Twitter, web applications etc. [46] Figure 34: Web 1. 0 & web 2. 0 Structure [47] Cloud computing services in nature are Web applications which deliver desirable computing services on demand. It is thus a natural technical evolution that the Cloud computing acquires the Web 2. 0 technique. [50] Cloud compu ting defines the way the applications are deployed. It offers infrastructure as a service (IaaS), platform as a service (PaaS), and software as a service (SaaS).As per the requirement of resources, the processing power and memory gets allocated in an elastic manner. [45] The cloud is often misinterpreted as a combination of clusters and grids. However, in reality, clouds are next-generation data centres which are dynamically provisioned as per the user demand used for personalized resource collection for fulfilling specific user needs and accessible through â€Å"Web 2. 0† technologies. [51] Web 2. 0 and Implications on cloud computing Web 2. 0 contributes to the front end of the business, cloud computing contributes to the back end of the business.Combining both, web 2. 0 & cloud computing, both front end as well as some of the back end of the business can be outsourced. The work can be performed from anywhere, teams may not be at the same location thus collaborating the inf ormation using, web 2. 0 tools, cloud, mobile technologies. This is the concept of virtualized organizations. [53] Statistical Support David Osimo shows how web 2. 0 applications have grown masively. He uses the data from Technorati, Wikipedia, Myspace, Youtube and Nielsen-Netratings for analysis.His findings can be seen in Figure 2.. [10] Figure 35: Growth of Web 2. 0 applications [54] Cloud computing is addressing two different market needs [50] 1. Large scale web applications (‘web 2. 0 markets’) – scale-out cloud E. g. Google Traditional data centre computing (‘enterprise market’) – server clouds E. g. Microsoft 2. Figure 36: Evolution of World Wide Web [48] Cloud computing is integral to web 2. 0. It brings all sorts of user data along with operating system online and enables content sharing platform making the use of storage devices unnecessary.Web 2. 0 provides the collaborative functionality that helps in sharing documents and making c hanges on a real time basis regardless of their locations. This along with cloud computing allows for online storage of data avoiding the use of hardware, data centres as well as software replaced by online web applications like Google documents. There can be two kinds of customers for cloud [49] Those that need to scale up (achieve higher scale) at low costs 2. Those that want to eliminate data centre model and choose pay-as-you-go model 1.Many technologies like grid computing, peer to peer computing contribute directly to cloud. Thus, web 2. 0 provides users the capabilities of easy sharing and accessibility of data with anyone, from anywhere. Applications like Google doc, face book are managed by cloud storing huge amount of user data at one place and making it readily available to everyone anytime. These applications are one type of services, software as a service. Users have their own hardware at place, and use their own platform to run these cloud applications. The software re sources like application servers, database servers, IDE etc. re not required. Other kind of services include application as a service where users have their own hardware at place and rent platforms from cloud to develop customized software. Finally infrastructure as a service means the complete virtualization of business with storage at cloud. Hardware and computing also need not be performed at the site but takes place in cloud. Resources like storage, computing power are not required. [52] With the advent of web 2. 0, cloud computing got a boost as people could create and access any amount of information without having to worry about its storage.Google is the best example. It provides many services and applications like, Google doc, spreadsheet, YouTube all of which are cloud based and help sharing information on a real time basis. The real time sharing of knowledge is what is made possible though combination of the two. Cloud is incorporated in the next version of web 2. 0 retain ing the features of web 2. 0 and adding new ‘elasticity’ to the whole application or business deployment. 11. Porter’s 5 Forces Analysis Threat of new entrants ? ? ? ? Low barriers to entry Relatively lower development costs Low fixed costs Huge potential marketBargaining power of suppliers: ? ? High for few big players. Can depend on the type of service provided. Bargaining power of buyers: Existing competitive landscape ? ? Intense rivalry. Presence of big, small & niche players. ? ? Dependent on the size of the buyers. SMEs’ power can increase with standardization of offerings. Threat of substitutes: ? Mild threat from open source computing Figure 38 1. Existing competitive landscape: The Cloud computing market comprises of both small and big players causing intense rivalry.But there is a large variety in the type of products and services required by customers and so there is room for big, small and niche players. There are the big players providing end -to-end services like IBM, Amazon, Microsoft etc, pure players like Salesforce and niche players like Dell-BOOMI (specializes in Cloud Integration), Rackspace (leader in managed hosting services) and small players like Zenith. [55][56] 2. Suppliers’ bargaining power: Since there is a huge potential for demand from SMEs and few big players like Google, Amazon and IBM, the bargaining power of suppliers is quite high.Bargaining power could vary according to the type of service provided. E. g. In case of an IaaS service, switching cost for customers might not be very high since the offering is largely undifferentiated, but same cannot be said for a SaaS offering. Also there are is no clear rule of law for regulation of the data stored on the cloud. Data stored on the cloud could be subject to less stringent action by the regulatory authority than that stored on a personal computer. This could make the switching costs for the customers quite high. [57][58] 3.Buyer’s bargain ing power: Bargaining power of buyers can be said to be dependent on the size of the buyer’s business. In case of SMEs, the bargaining power can be said to be low since many of the suppliers in the cloud computing market are large corporations. Whereas the buyer’s bargaining power can substantially dominate the supplier if the buyer itself is a large organization. The bargaining power of SMEs can increase if with the standardization of the services which will be facilitated with establishing proper regulatory compliances. [57] 4. Threat of new entrants:With the huge potential market among the SMEs, it is expected that many new entrants from the SME segment itself will enter the Cloud computing market with low cost offerings. This expectation lies on the fact of low fixed costs, relatively lower costs of developing a product and low barriers to entry. [57][59][60] 5. Threat of substitutes: Open source computing can be considered as a substitute for Cloud computing servi ces. But it can be expected that the SMEs will prefer Cloud computing over open source due to higher switching costs in case of open source and lower costs of cloud computing services. [57]References Online: 1. Hurwitz et al. , (2010) Cloud Computing for Dummies [online]. Wiley Publishing Inc. NJ. http://books. google. co. in/books? id=_TvnVbFSYsQC&lpg=PP1&ots=u7GJ5I6STG&dq=cloud% 20computing&pg=PT10#v=onepage&q=cloud%20computing&f=false http://www. google. co. in/url? source=imglanding&ct=img&q=http://files. messe. de/007/medi a/04bilder/aufloesungsunabhaengig/2011_3/cb11bielastischrechnen. jpg&sa=X&ei=jqxJULO WHsHrrQeVuoDICA&ved=0CAkQ8wc4kgI&usg=AFQjCNFaG0Yc_Ym8Uya7F3ei130cbaQbVQ 2. Jamsa, K. Cloud Computing: SaaS, PaaS, IaaS, Virtualization, Business Models, Mobile, Security and More [online].Jones & Barlette Learning, Wall Street, Burlington. http://books. google. co. in/books? id=msFk8DPZ7noC&lpg=PP1&ots=oW3KUl1HDm&dq=clou d%20computing&pg=PR2#v=onepage&q=cloud%20computing&f=fa lse 4. Trends and technologies in the CRM world. [online] http://www. allthingscrm. com/cloudcomputing/the-importance-of-cloud-computing. html (Accessed 5 September 2012) 3. 5. Search Cloud Computing. [online] http://searchcloudcomputing. techtarget. com/definition/Platform-as-a-Service-PaaS (Accessed 5 September 2012) 6. Search cloud computing. [online] http://searchcloudcomputing. echtarget. com/definition/Software-as-a-Service (Accessed 5 September 2012) 7. Search cloud computing. [online] http://searchcloudcomputing. techtarget. com/definition/Infrastructure-as-a-Service-IaaS (Accessed 5 September 2012) 8. Ben, K. (2012) ‘understanding the cloud computing stack: Saas,IaaS,PaaS’ *online+ http://www. rackspace. com/knowledge_center/whitepaper/understanding-the-cloudcomputing-stack-saas-paas-iaas (Accessed 5 September 2012) 9. Deloitte,(2009) Cloud Computing – Forecasting Change – Market overview and Perspective. [online]https://www. deloitte. om/assets/D comGlobal/Local%20Assets/Documents/ TMT/cloud_-_market_overview_and_perspective. pdf (Accessed 6 September 2012) 10. Morgan Stanley,(2011) Cloud Computing takes off. [online] http://www. morganstanley. com/views/perspectives/cloud_computing. pdf (Accessed 6 September 2012) 11. Frost& Sullivan, Cloud Computing Services. [online] http://corporate. sify. com/uploads/CloudServices-F-S. pdf (Accessed 6 September 2012) 12. Callewaert, Robinson and Blatman, 2010 Market overview and Perspective: Cloud computing. Deloitte. https://www. deloitte. com/assets/DcomGlobal/Local%20Assets/Documents/TMT/cloud

Im Writing a Trilogy (and How You Can, Too)

Im Writing a Trilogy (and How You Can, Too) Why I'm Writing a Trilogy - and Maybe You Should, Too After graduating with a degree in Biological Anthropology, Kara Timmins is now bringing her keen interest in evolutionary processes and natural systems into the fantasy genre with her first major release, Eloy's Discovery - book one in a trilogy. In this article, she talks about the power of three when it comes to storytelling, and offers tips for telling a cohesive, dynamic story in three parts. We can see evidence of the satisfaction found in groups of three all around us: Earth, Wind Fire; Lock, Stock, and Barrel (or Lock, Shock, and Barrel for you Nightmare Before Christmas fans); or The Good, The Bad and The Ugly. It’s everywhere.To sum up: people like trios.Now, enough about the mind and 600-year old art. Let’s talk about structuring a trilogy.The structure of my trilogyIt’s not an accident that my series is comprised of three books. Consumers are primed to understand and appreciate things in threes: as readers, we’re looking for ways to link, group, and interpret stories. This is an opportunity for writers, and I kept these expectations in mind while writing my series, The Eloy Trilogy.Each book in the trilogy is titled after a different phase of life: Discovery, Challenge, and Legacy, and is meant to feel like a different part of life. Within that framework, I’ve also broken up the three stories into three different obstacles: book one is man vs. circumstance, book two is man vs. man, and book three is man vs. nature.While it is a fantasy with magic and monsters, the structure of the novel is intended to represent familiar and relatable stages of life. A first love is a first love - whether you’re fighting ground-dwelling creatures or trying to get through sixth period in high school.Filling in the gaps between sequels and prequelsThe story is broken up into three for the reader, but not for Eloy, my protagonist. For Eloy, it’s just his life. Recognizing the distinction between what the reader sees and what the character sees helps create a sense of a gradient (another thing our minds like). For me, that transition is the best way to include parts of what happened in the past book into the next one in the series, without having to rely on an â€Å"info dump.† Eloy is a person, and though he lives and struggles in a world very different from our own, his underlying structure is the same as someone living: his past doesn’t fall away from him. He uses what has happened to him to try and make sense of the present and predict the future. This is where that gradient lives, in his reflection of the past and his actions based on that. Bringing a character's past into their present is the best way to avoid info-dumps in a book series. Finding the right editor for my trilogyIncorporating these layers feels like a lot - and it is! It’s hard to monitor cohesion when we’re shoulder-deep in a lump of clay on the spinning wheel.One of the most important aspects of writing The Eloy Trilogy was finding an editor willing to believe in the intention I have for this story. And I have found that in Chersti Nieveen. Chersti provides me guidance by steering my voice; she elevates it and keeps it on course. She knows what I’m trying to do, and more importantly, she knows what the audience wants. She’s there for me when a small change in book one causes rippling edits in book three: like combing out tangles, and just as painful.We’re united in our effort to link the business with the art, and, like Eloy surrounding himself with those who thrive where he is weak, it’s how I can foresee following this journey to the end. The rule of three has been used in storytelling for centuries. Read how it can benefit your book. The possibilities of what we can do using this already established structure of three are limitless. Readers will forgive us for selling three books when there’s a reason for it; when we’re giving them more than three free-floating stories. We may not be Hieronymus Bosch, but we can give them art.Eloy's Discovery, the first book in The Eloy Trilogy, is available in paperback and on Amazon Kindle.For more tips on writing a trilogy, check out our past Reedsy Live video: Writing a Genre Series: The Perils and Pitfalls.Please share your thoughts, experiences, or any questions for Kara Timmins in the comments below!

A Fruit Smoothie Is A Drink Biology Essay

A Fruit Smoothie Is A Drink Biology Essay Fruit and vegetables are not consumed in the required quantities, throughout the world due to a variety of reasons e.g. availability, cost and/or convenience. Even though there importance is clearly defined by the World Health Organisation guidelines (Keenan et al. 2011a), in the developed world convenience is perceived as being the predominant cause for the demise of fruit and vegetable consumption. This has directly led to the development of a new product set – that enables the consumer to achieve the recommended 5 portions a day, whilst maintaining their busy life styles. ‘Smoothies’ have now entered into popular culture; the (Oxford English Dictionary, 2013) defines it as â€Å"Noun – a thick, smooth drink of fresh fruit purà ©ed with milk, yogurt, or ice cream† A fruit Smoothie is a drink that blends fruit and fruit juice together to create a healthy snack. The Smoothie market to have reached $9.0 billion by 2015 (Global Industry Analysts, 201 0) and that UK sales reached 34 million in 2006, which is 6.3 million up on 2001 according to Mintel who also expect Smoothie sales to treble by 2011 (BBC News, 2007). In the USA the sales reached $2 billion in 2012, which has grown 80% over the past 5 years (Smoothie Statistics, 2012). In the UK, the sales of smoothie increase to 80 million in 2007, but showed a reduction in sales gradually falling by 2009, however sales have increased again by 2011 to 55 million (British soft drinks, 2011). Mintel are a company that provide food and drink research to the UK. They have reported that many fruit Smoothies have been found to have a hidden sugar content to sweeten the Smoothie up; many of the fruit Smoothies were found to have hidden sugars comprising of fruit juice concentrates and high fructose syrup (Courier mail, 2013). Most Smoothie’s have apple and banana as core ingredients. Apples have a natural sweetness; this means not as much, if any additional sugar needs to be added to the drink, to sweeten the taste, banana is also added as it adds a natural thickness to the Smoothie, nothing artificial needs to be added to the Smoothie (Innocent drinks, 2013). One problem that is faced is the texture of the drink, it can be quite bitty or grainy, this is derived from tiny particles that some fruits contain, for example strawberries have small pips on the outside of the fruit, so blending the fruit alone will not get the particles to break up. However a way to change this has been found that passing ultrasound waves into the fruit during its preparation makes the particles smaller. Ultrasound wave technology has been available for many years, but in the last 10 years the food industry has developed a methodology to use the ultrasonic waves in food processing (Ultrasonic innovations, 2008). This paper presents an example of using ultrasound waves in the Fruit Smoothie product to reduce the particle size problem outlined earlier. There are a number of advantage s for using ultrasonic waves, they have a more effective mixing and micro-mixing, faster energy and mass transfer, reduction in temperature – the mixture can remain at the same temperature throughout the process. Ultrasound wave technology also increases the production volumes of the Smoothies (Chemat et al., 2011).

Award Thank you letter Essay Example | Topics and Well Written Essays - 250 words

Award Thank you letter - Essay Example The scholarship has therefore revived my hopes of undertaking my course, establishing a stable and prominent career with a ‘well-established’ company besides being an entrepreneur. Because of the scholarship, I will be able to concentrate my studies instead of worrying about finances. The scholarship has therefore been a milestone in career dreams. I therefore thank the committee and the entire institution for offering me a chance to pursue my career goals. I pledge my total commitment to my studies and the organization’s interest in me. I will abide by the stipulated terms of the scholarship to avoid conflict of interest. This opportunity has also challenged and convinced me to be an instrumental member of the society through social responsibility. I have therefore purposed to contribute to future scholarship programs, through funding or service delivery. I thank you again for your generosity and support in my pursuit of